Tough times do not mean business as usual in the fundraising world. As competition for dollars heats up, fundraisers need revenue to continue vital services and operations going in our communities. It’s a sad reality that slashed budgets and downsizing have become commonplace, affecting the bottom line of most nonprofits. Many for-profit and nonprofits alike now have to focus on survival as much as they do on helping others. As fundraising dollars become scarcer, especially in these times of economic strife, smart and effective fundraising techniques have become essential. It may be time to re-evaluate your fundraising methods and find a better solution.
Regardless of the amount of money your organization intends to raise, fundraising should be simple, effective and perpetual, and it should satisfy everyone that participates in the program.? Utilizing the right product at the right price is paramount. You don’t want to leave a sour taste, and if your donor is not satisfied, your fundraiser will flame out quickly and you will have a much steeper hill to climb.
As of 2010, approximately 1.3 million 501(c) (3) organizations were registered with the IRS and these nonprofits have been raising more than $300 billion a year.? With nearly as many types of fundraisers as there are institutions, what is the best approach for organizations that must sell products or services to obtain those much needed funds?? My Zip, Inc. is an innovative advertising company that has come up with a simple, practical and long-term fundraising solution that is as effective as it is refreshing.
My Zip’s smart, patent-pending system utilizes two important keys to fundraising success, a wide audience and the support of businesses in the community. If the outcome of your fundraiser brings the community together and keeps them in a cooperative posture, you will not only continue to raise revenue, but build key relationships and promote the name of your organization and its cause long-term.
My Zip’s outstanding fundraiser can be woven right into the grass roots fabric of your local community. My Zip has an exclusive program for select businesses that stand out by zip code and practice cause-related marketing as one aspect of its comprehensive advertising program. ?For these local businesses, there is no more powerful marketing tool than a product that triggers measurable benefit for every participant, including their own sales and visibility, consumer’s satisfaction and nonprofit revenue.
